Let’s be honest – the way we consume content has changed drastically. There has been a paradigm shift in content creation strategies. Followers and customers don’t want just another product; they are looking for solutions to the problems they didn’t know they had. How much you give it to them determines your SEO rankings.

This brings us to the most important question – should you create content basis what your consumers like or what Google prefers? You might think of taking a 50/50 approach – with your attention equally divided. However, with Google becoming highly nuanced, that option has gone out of the window. In today’s time, if you focus too much on Google’s ranking algorithm, with lengthy content and LSI keywords, you’re approaching your content the wrong way.

With so much content being churned out on a daily basis, you need to stand out and only quality content (meant for humans, not google) can help you do that.

Content has been and will always remain king. It’s not saying that SEO and Google are completely dead. What we are trying to say is, which is also backed by research and data, that the role of the search engine is to augment your content and help it reach a wider set of audiences. You just expect the search engine to carry content on its shoulder. That’s not its job.

Truth be told, the world of content – creation & consumption – has changed. It’s time you change your content strategy as well.