If you try to find that one thing that has ruled the marketing world over the last 5 years, it’d be content. The Content Marketing Institute revealed that around 88% of organizations use content marketing to push their brands, products, or services. This is not it; 72% of marketers consider creating content as their top marketing priority. It’s also predicted that 76% of companies will continue to produce more content in subsequent years. In terms of websites, brochures, etc. companies have realized started using them effectively to reach out to their existing and potential customers.

Now that you know the power of content, let’s take a look at the key components that can make your content strategy effective:

1. Storytelling

Stories have the power to sell. Stories connect with customers on a personal level, and hence storytelling should be given utmost importance. For this, you need to understand what your audience is looking for? What is it they are hoping to gain? What is the story you can tell them? What will convince them to believe in you? If you can answer these questions through your storytelling, your battle is almost won!

2. Consistency

Giving your brand a unique identity and living by it matters. The most notable branded content keeps using standard language and symbols in every content they produce to maintain consistency and professionalism. To create a content style guide:

– Make sure your key messaging resonate with your target audience

– Choose a preferred tone and stick to it

– Use graphics wherever possible

– Have designated font and font size, along with tonality

3. Varying sentence and article length

Not just what you write, but how your content looks on the page also matters. Short and varied sentence and paragraph lengths make reading easier and more engaging. Although the best length, according to studies, for a blog is around 1600 words, readers like variety. So, it’s imperative for you to strategically fill your blogs with a mix of short-length, medium-length, and long articles that cover a wide range of topics.

These components can really give your content an edge over others and make your brand stand out. So, what are you waiting for? Get started!