Dubai’s a city that pushes boundaries, and رمضان (Ramadan) and عيد الفطر (Eid al-Fitr) are no exception. But have you noticed a shift in how brands advertise? Let’s dive in!

• Ditch the Clichés:

Deep connections are in!  Ads that reflect Ramadan’s core values – community, reflection, sharing – are the new gold standard. Think heartwarming stories that resonate with Muslim audiences.

• Local Love Wins:

Dubai’s a cultural mix, and its Ramadan/Eid celebrations are unique.  Acknowledge these local traditions!

• Think Universal Appeal:

Dubai’s a global hub, so craft campaigns that celebrate the universality of these holidays. Welcome people of all backgrounds to experience Eid’s joy!

Dubai Brands, Remember:

• Research is Key: Understand your Muslim audience’s needs.
• Be Authentic: Ditch clichés and celebrate the true essence.
• Embrace Diversity: Tailor your message to Dubai’s rich Muslim tapestry.

Remember, in a city that thrives on connection, building genuine relationships is key. Let’s redefine advertising together, Dubai!