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Marketing

LinkedIn Hashtags – Are They Essential for Your Content Strategy?

Written By Sprout Media

Posted on February 7, 2024 - 5 min read
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Back in 2018, LinkedIn threw hashtags into the limelight, urging us to categorise our posts manually. It was like giving our professional updates a sprinkle of social media stardust. But the question lingers – are hashtags still the VIPs of the LinkedIn party?

 

LinkedIn’s Mysterious Response: A Dash of Cryptic Wisdom

Curious minds asked LinkedIn about the hashtag game. Their response? Hashtags are like seasoning. Use them wisely, and they’ll enhance the flavour of your post. But drown your content in them, and it might just lose its taste.

 

The Evolution of Relevance: Algorithms vs. Hashtags

Fast forward to today – algorithms have become mind-readers, decoding your posts with keywords, visuals, and user history. Do hashtags still hold the key to discovery, or are they now just an accessory?

 

So, as you navigate the hashtag jungle, remember – it’s not about the quantity but the quality of your hashtag game. Let the professional party continue.

Sprout Media

Sprout Media

Editor

Aparna Sharma, Founder of Sprout Media, a multi-tasker, a social wizard & loves talking. In her 14 years of professional career, she has worked for brands like Ogilvy, Yahoo, IBM and so on.

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