Let’s face it. Every brand today is facing a major problem: how to increase followers on their social handles, especially Instagram? With over 2 billion active users, millions of brands are going out of their way to get their loyalty. So, let’s jump straight in and see how you can turn Instagram fans into customers for your brands.

1. Build a community, not just an audience.

When like-minded people come together, they build a community. And when a community is built, other people feel the need to join that community. Take Harley Davidson or Celtics for example. They share content that the community likes, and once that happens, you’ll get likes, comments, DMS, and stickers.

2. Exploit the features of Instagram

Unlike any other platform, Instagram offers a variety of features to interact with its followers. Still images, videos, short clips, AR lenses, and filters, to name a few. It even allows you to attract new followers, nurtures relationships, and converts them into customers. So, if you wish to build followers, exploit all the features and reach out to people differently and creatively.

3. Break the Formula

Take this as a thumb rule if you want to grow on Instagram: don’t get comfortable with your current strategy. Keep exploring the latest trends and features for your brands. The day you get comfortable on Instagram is the day you stop growing. Break the formula and keep trying until you get it right.

Instagram can really take your brands to the next level if done right. Use these three pieces of advice and see your brands flourish. To know more get in touch with Sprout Media!